Meta CAPI (Conversions API) is a server-to-server tracking system from Meta Platforms. Instead of relying only on a browser script (the Meta Pixel), CAPI lets your server send conversion data directly to Meta’s servers. That data includes things like: Purchases Leads Form submissions Sign-ups Subscriptions Key funnel events Think of it as direct plumbing between … Continue reading What Is Meta Conversions API (CAPI): How It Works, and Why It Matters